for communications

The Great Persuader

Win support by showing prospects the data that backs your case

Message and Code tells stories with interactive data.

It's basically Show and Tell, but digital.

We combine the purely verbal with the purely visual to communications with impact.

We can be helpful where important constituencies want to see and explore factual evidence. Also, where shrewd use of data can identify individuals and institutions likely to be supportive. When programmed in the right way, interactive data can make digital communications compelling and can help us target those communications in the most efficient way.

In the non-profit world, particularly, funders expect to see data that sheds light on the efficacy of programs.

Data is everywhere, in today's environment. Before committing, prospects want to see supportive data. In the non-profit world, particularly, funders expect to see data that sheds light on the efficacy of the programs they are being asked to support. Where data is sparse, sophisticated individuals and organizations will tend to be skeptical.

Today, adroit handling of data is critical in regard to the targeting and delivery of communications. Many mid-sized organizations are accustomed to obtaining lists of prospects from data services, but lack the expertise to fully exploit the range of options available from the services, and to then sort, prioritize, and track progress on further development of the lists. Our broad experience in generating, evaluating, segmenting and tracking prospect data can add energy where many organizations need it most – in fundraising and development.

How to make statistics understandable

Data visualization translates numbers into pictures people can 'get'

Rather than talking in the abstract about data visualizations, let's look at one and see what it can do. The visualization below shows us unemployment rates for every county in the United States over a span of ten years bracketing the Great Recession. There are about 200,000 separate bits of data available for display in the interface. Users are invited to click on buttons representing years, on map controls, and on parts of the map, to change their view of the data.

While the underlying data is complex, and so voluminous as to be almost impenetrable in its original form, the visual display makes the import clear: The disruption of the U.S. economy in 2008 was cataclysmic, the recovery from that disruption painfully slow. Describing the event is one thing, seeing it unfold this way another.

Example #1: Data density

Unemployment by County, 2004-2013
Use the compass control to move or scale the map. Mouse over the map to see stats on individual counties. To lock in county data, click on a county. To unlock data, click on the checkbox at upper left. Choose years with the gray buttons next to years at bottom right.
LockYearCounty and state U. rateTotal labor forceEmployedUnemployed
0X0Total labor force00
Map image/svg+xml Map 2013-01-30 U.S. Census Bureau, Abe.suleiman, Lokal_Profil